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Who we are
Purple60 is a nonprofit corporation with 501(c)(3) status headquartered in Lincoln, Arkansas, dedicated to fostering community engagement. Our core mission revolves around enhancing local events, primarily within Lincoln, AR, while also extending our support to Summers, Canehill, Morrow, and Clyde. Moreover, we arrange events and initiatives that encourage the active involvement of local residents, advancing our overarching goal of uniting communities through enjoyable and family-oriented initiatives, projects, and publications.
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NoMoreTread is currently merging with Purple60, and this change will be completed on September 29th, 2025; after then, NoMoreTread will be the remaining name, and it will lose its nonprofit status. NoMoreTread is an automotive lifestyle brand that spun off from Purple60 in 2023; NoMoreTread believes in spreading as much automotive knowledge as we can, helping automotive fans get a laugh and supporting the communities we operate in.
Our mission
Purple60s mission is to bring communities together through fun, family-friendly events, projects, programs, publications and more.
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NoMoreTread is committed to educating and entertaining automotive enthusiasts by sharing knowledge, fostering a sense of humor in car culture, and actively supporting the communities we operate in.
The Mountains
We use these "Mountains" in a lot of our design language; these are a symbol of growth and moving "up". We believe they add a unique element to our deisgn language while holding a powerful meaning.
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Our history
We started on March 1st, 2020 in Lincoln, AR. What started as just a small idea has grown substantially. We wanted to set ourselves apart from other car clubs, with a completely different marketing campaign, free-to-join system and very little restrictions to become a member.
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In January of 2022 Purple60 launched the "We love supporting the communities we operate in" campaign. This enabled Purple60 to become a community outreach program as much as it was a car club, in some cases being more of a community outreach program rather than a car club.
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On December 6th, 2022 Purple60 rebranded itself as a "hobby brand, focused on community outreach". Removing the Car Club, and making the Car Club its own thing.
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On September 28th, 2023 Purple60 officially registered as a Nonprofit Corporation with the State of Arkansas; legally changing its name from "Purple60" to "Purple60 Corp." This also led to the founding of The Purple Group to takeover control of NoMoreTread, PurpleRC, and LATF as they are for-profit brands.
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On idk, Purple60 announced it was unable to acquire funding, among other things, for our 2025 endeavours. This led to our merger back with NoMoreTread, which with NoMoreTread becoming the new name and becoming a for-profit business; this led to a total rebrand from a car club to an automotive lifestyle brand. Now producing articles, tutorials, social media content all while keeping community outreach platforms alive. This merger is planned to complete on September 29th, 2025.
Our people
Morgan Lindsey
OWNER & FOUNDER